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- 09:53, 28 April 2026 Michelle gray5 talk contribs created page Stop Chasing Revenue: Why You Need to Master CAC (Created page with "<html><p> If you are a store owner, you are probably obsessed with your dashboard’s "Total Revenue" number. I get it. It’s the number that makes you feel like you’re winning. But here is the hard truth: revenue is a vanity metric. If you spend $100 in marketing to acquire a customer who spends $90, you aren't a growing business—you are just a business that is burning cash faster than it can print it.</p><p> <img src="https://images.pexels.com/photos/7986984/pexe...")
